What’s great about them is that they’re not just any old lipsticks or stickers. For example, JapanLA, a shop that features Japanese Pop Culture toys, gifts, and apparel, displays nifty items like lipsticks and stickers at the checkout counter. Whatever you decide, make sure those impulse items are on brand. Accessories to compliment your core merchandise.Travel-sized version of existing products.It sells itself (because) you understand what it does.”ĭepending on your store, you could consider displaying the following items at checkout: As business consultant Lynn Switanowski told ABC News, “Such products don’t need a lot of explaining. Generally speaking, the best impulse buys are small and self-explanatory. People who’ve made it to the checkout line are obviously in the mood to buy, so positioning the right merchandise can help boost their basket size. The survey also found that nearly 80% of respondents made an impulsive purchase in-store, versus just 6% who said they impulsively bought something on their mobile device.Īs a brick-and-mortar store, you’re in a great position to encourage impulse buys, and your checkout counter is one of the most natural areas in your store to do this. A survey by found that “Eighty-four percent of poll respondents say they’ve made an impulse purchase at some time, and 77 percent in the past three months.” Impulse purchases account for a significant chunk of consumer spending. With the right approach, you stand a great chance of increasing each sale. Encourage impulse buysĪllocate some space in your checkout area for items that people can quickly buy on their way out. Staghorn has the sentence “Because plants are cheaper than therapy” written on the front of its checkout counter, and does a great job at marketing the store’s products while keeping the cash wrap area looking fresh and engaging. The above is a cool example from Staghorn Mercantile, a nurseries and gardening store in Oregon. Boosting the look and feel of your checkout areaĪ post shared by Staghorn Mercantile on at 3:15pm PST.

Reinforcing the things that make your products great.Making your customers laugh or feel more connected to your brand.A compelling statement at the checkout area can serve different purposes, including: Make a statement - literallyĭisplay a witty remark on your cashwrap. All in all, it creates a win-win situation for everyone. Taking these steps will help your customers feel more at ease and it shows your staff that you’re looking out for them. Investing in fixtures or materials like this this antimicrobial countertop mat.Having a bottle of sanitizer on the counter so customers can disinfect their hands.Installing plexiglass so there’s a physical barrier between shoppers cashiers.Depending on your store, this could mean: As such, be sure to beef up health and safety in your cashwrap. With COVID-19 keeping people on guard, you need to make your customers and employees feel safe while in your store - and that it includes the checkout area. Let’s have a look at some of the ways you can spruce up your retail checkout counter. With the right approach, your cash wrap can also drive sales, increase exposure, and give shoppers a lasting impression. Your checkout area is a critical part of your retail store - and it’s not just because it’s the space where you ring up customers. (And no, we’re not just referring to cleaning up your countertop or moving some stuff around.) When was the last time you gave your retail checkout counter some love?

Checkout counter